This job promised to be a tough one, because the product we were trying to promote - floor and ceiling insulation - is applied in a very thin spray on, indeed, the floor or the ceiling. This spray causes the room to be almost inaccessible to any camera or capturing device during the most interesting part: the action of the spraying itself!
We focused mainly on testimonials of satisfied customers. We also included an outside professional.
The hardest part about this job? Finding an architect who wanted to testify that this product really makes a difference. In Belgium, architects, like doctors and pharmacists, are prohibited to make publicity for any given product or service.
Our client was mainly unavailable during the preparation, the scripting phase and even the shoot because there was so much going on in their growing company. They basically gave us 'carte blanche'. I remember having a hard time to get them to send me the logo of their company to include it into the graphics.
I liked the concept and the way we got this project done however. Johan did a splendid job as both account manager and interviewer. He was also very persuasive in trying to get an architect on board. I did all of the shooting with my Canon 7D, and concluded the edit on my Macbook Pro. A two men crew and a small budget can sometimes be as effective as having ten people on the set...
Client: RCA group